Madame Yuzu is premium ice cream and sorbet brand based in Sydney, Australia.
The client was after someone with strong understanding both Western and Japanese culture. I was responsible for creating an identity for this oriental culture influenced new ice cream brand.
Inspirations for this project came from my Japanese background and experience in Western countries for over 4 years. I mixed traditional and modern Japanese flavour to bring flesh and edgy visuals that Westerners easily accessible. This principle stems from the icon character Geisha, who does not like to be caught up in the tradition and act her role in her own style in the modern society.
The logo was made in elegant flowing hand-drawing, modestly applying modern Japanese ‘kawaii’ flavour. Packagings are emphasized on the icon character Geisha with hand-writing Japanese Kanji character on background, and also small Japanese-brush drawings.