Madame Yuzu is premium ice cream and sorbet brand based in Sydney, Australia.
They crafts premium ice cream and sorbet inspired by oriental art. Their vision is to become a part of our culture of enjoyment. In pursuit of their vision they embrace the spirit of the Geisha, she is their icon character. The Geisha lives in the art of perfection and through skill and creativity she leaves a lasting impression.
Major inspiration of this identity came from my Japanese background. I used traditional Japanese elements and colour to represent current Japanese style. This principle also represents the icon character Geisha who lives in the modern world, and rejected to follow the tradition but lives her role as her style, dedicating the passion for crafting.
I applied ‘kawaii’ attitude for the logo with flowing hand-written typography with roundy details.