Madame Yuzu – Visual Identity

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Madame Yuzu logo

Madame Yuzu is premium ice cream and sorbet brand based in Sydney, Australia.

They crafts premium ice cream and sorbet inspired by oriental art. Their vision is to become a part of our culture of enjoyment. In pursuit of their vision they embrace the spirit of the Geisha, she is their icon character. The Geisha lives in the art of perfection and through skill and creativity she leaves a lasting impression.

Major inspiration of this identity came from my Japanese background. I used traditional Japanese elements and colour to represent current Japanese style. This principle also represents the icon character Geisha who lives in the modern world, and rejected to follow the tradition but lives her role as her style, dedicating the passion for crafting.

I applied ‘kawaii’ attitude for the logo with flowing hand-written typography with roundy details.

 

Icon character Illustration - Geisha

Lid and tab for Yuzu and Mandarin Bliss flavor Lid and tab for Lychee Delight flavor Lid and tab for Roasted Japanese Green Tea flavor  Lid and tab for Miso Caramel and Peanut Brittle Crunch flavor Lid and tab for Black Sesame Sensation flavor

Kanji character wall for Yuzu and Mandarin Bliss flavor Kanji character wall for Lychee Delight flavor Kanji character wall for Roasted Japanese Green Tea flavor Kanji character wall for Miso Caramel and Peanut Brittle Crunch flavor Kanji character wall for Black Sesame Sansation flavor

 

Product photo in Japanese restaurant in Sydney

©Madame Yuzu Pty Ltd.

Product photo in Japanese restaurant in Sydney

©Madame Yuzu Pty Ltd.

madameyuzu.com.au

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