Visual Identity – Madame Yuzu Premium Ice Cream

,

Madame Yuzu logo

Madame Yuzu is a premium ice cream and sorbet brand based in Sydney, Australia. They strive to deliver Japanese-inspired flavours to people in Australia.

My client was after someone with a strong understanding of both Western and Japanese culture. As a native Japanese person with long-term experience living in Western countries, I was appointed to create a comprehensive identity for this East-Meets-West brand.

The inspiration for this project came from my knowledge of Japanese culture and experience in Western countries. To create the design concept, I mixed traditional and modern Japanese aesthetics to bring fresh and edgy visuals that would be easily accessible to Westerners.

This principle stems from the iconic character Geisha, who does not like to be caught up in the tradition and act her role in her own style in the modern society.

The logo was hand-drawn with a Japanese brush which I tried to infuse with a Japanese ‘kawaii’ style. The packaging features a Geisha icon with handwritten Japanese kanji in the background.

 

Icon character Illustration - Geisha

Main character Geisha illustration

Lid and tab for Yuzu and Mandarin Bliss flavor

Yuzu and Mandarin Bliss flavour package design

Lid and tab for Lychee Delight flavor

Lychee Delight flavour package design

Lid and tab for Roasted Japanese Green Tea flavor

Roasted Japanese Green Tea flavour package design

Lid and tab for Miso Caramel and Peanut Brittle Crunch flavor

Miso Caramel and Peanut Brittle Crunch flavour package design

Lid and tab for Black Sesame Sensation flavor

Black Sesame Sensation flavour package design

 

Kanji character wall for Yuzu and Mandarin Bliss flavor Kanji character wall for Lychee Delight flavor Kanji character wall for Roasted Japanese Green Tea flavor Kanji character wall for Miso Caramel and Peanut Brittle Crunch flavor Kanji character wall for Black Sesame Sansation flavor

 

Product photo in Japanese restaurant in Sydney

©Madame Yuzu Pty Ltd.

Product photo in Japanese restaurant in Sydney

©Madame Yuzu Pty Ltd.

madameyuzu.com.au

Further Projects